Media Showcase.
SMC: the Social Media Campaign
Part of Writing 60 is our week-long social media campaign. It requires myself and my peers to tweet 3 times a day about our chosen species, with different focuses on each day: either problems they face, organizations that tackle these problems, or solutions. It is a way for us to dive deeper in the research for our species, and practice defining and sharing problems and solutions. The social media campaign is also a way for us to begin our research on advocacy for our upcoming essays.
2 Best Tweets
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Another one of my best tweets. Social media can be just as useful to spread current information as well as new information, especially with features like quote-retweeting. Since I find certain posts with not very much traction, by sharing it onto my platform as well, more attention can reach the original tweet.
1 Unsuccessful Tweet
This tweet isn't really specific or eye-catching, making it one of my unsuccessful tweets. In hindsight, I wish I maybe highlighted something cool or interesting about the Bonelli Eagle, tAo gain a reader's interest first. This step of why my audience should care is still a challenge for me. And although I present a problem, I don't provide any next steps of action that my audience could take.
For Writing 60 this quarter, I used Twitter as an essential tool to carry out my research and advocacy campaign. Through this class and by using social media for academic purposes, I learned more about how I see other people's information when online and what kinds of things grab my attention, as well as my viewers' attention. It's hard to have a strong engagement for very long, which is why I would often experiment with click-bait oriented posts.
CROW
Above is a tweet I made regarding CROW for my social media campaign.
American Bird Conservancy
Screenshot of one of my tweets about the American Bird Conservancy is featured to the left. They left a lovely reply to the post as well which definitely brightened my day!
2 Organizations
For my SMC, I chose to focus on two organizations: Clinic for Rehabilitation of Wildlife (CROW) and the American Bird Conservancy. Both focus on the conservation of wildlife, but the latter has a narrowed focus on helping and informing on aves.
I chose the two tweets above as my best tweets about problems. I shared a link in both to see further information, and the tweet on the right uses a kind of grotesque image which may strike concern or fear in the audience, which would also grab their attention.
I chose the two tweets above as my best tweets about solutions. While one of them does share about CROW again, I think the image itself conveys quite clearly the idea that pesticides and fertilizers are harmful, with the big red blockage covering the image. Another thing I like about the image is the tagline "Let Nature Work!" As for the tweet on the right, for those who do not want to bother opening a link, I took a screenshot from the page of Bird Alliance Oregon that included some tips that could be implemented right away and would help eventual change.
The Infographic
I knew that when I was making my infographic I wanted to incorporate a lot of the elements I have learned so far from this quarter. For me that meant including some interesting facts about my animal, as well as the problems and solutions. One of the cool facts I was able to add in was about their brain size, which is something I find really interesting and one of the reasons I was compelled to write about crows in the first place. But during my research, I learned about how some crows (especially the house crow) can be very invasive, and felt that was important to share too.